La Consejera de Turismo, Rita Martín, recibirá hoy 25 de Noviembre a los Islandeses

Se trata de los 100 islandeses que visitarán las Islas con el objetivo de combatir el "Winter Blues" y que fueron seleccionados por los 100 embajadores canarios en su primera misión a Islandia. Los jóvenes islandeses, divididos en cuatro grupos, visitarán las siete islas a partir de hoy y hasta el 2 de diciembre. De este modo, tendrán la oportunidad de conocer en primera persona lo que las Islas Canarias les deparan.

Schnallt euch gut und genießt die Reise

Wenn der Winter kommt, fühlt man sich depressiv, traurig.. Man hat überhaupt keine Lust bei der Kälte rauszugehen. Wenn ihr ein wenig der Kälte entfliehen möchtet, kann ich euch einen guten Tipp geben: man kann innerhalb von vier Stunden auf die kanarische Sonneninsel fliegen. Hier scheint das ganze Jahr über die Sonne. Hier gibt es alles was eurer Herz begehrt. Lasst euch bei der Entdeckung der traumhaft schönen Landschaften überraschen. Für Natur- und Wassersportliebhaber bietet das kanarische Archipel viele Möglichkeiten. Wir heißen Euch herzlich willkommen.

Genießt den neuen Spot unter:www.compartetufrotuna.com/spot_nowinterblues_ing.html

Puedes encontrar más información en la Web oficial http://www.compartetufortuna.com/?lang=esp

Disponible en tres idiomas.

No Winter Blues llega a Alemania

"LLegando lejos"

Hoy me llevé una gran alegría. Una amiga de Colonia (Alemania) me comunicaba esta misma tarde que iba por la calle cuando, de repente, se acordó de mí. Le pregunté que cuál era la razón y me contestó que se había encontrado con un cartel en el metro que promocionaba nuestra campaña "No Winter Blues". Al final, sí que vamos a ser GRANDES :)

Un saludo a todos.

Um die winterlich Depression zu vermeiden;)

Wenn der Winter kommt, fühlt man sich depressiv, traurig.. Man hat keine Lust raus in die Kälte zu sein. Aber ich habe die Lösung: man kann nach den Kanarischen Inseln reisen. Hier scheint die Sonne des ganzes Jahr.
Das sind die vier Produkte die wir bieten: Wassersport, Vulkanische Erfahrung, Schönheit und Wohlstand und Familie Willkomm.
Geniessen Sie den neuen Spot unter:
www.compartetufrotuna.com/spot_nowinterblues_ing.html

Di no al Winter Blues

Di no al Winter Blues: "Di no al Winter Blues"

Misión WORLDWIDE

Día: 5 de Noviembre de 2009
Lugar: Auditorio Alfredo Kraus
Hora: 20:00 hrs
Misión: Worldwide
Mañana tendrá lugar la Misión Worldwide. En ella, se eligirán a 16 nuevos embajadores que viajarán a cuatro países de Europa para seguir promocionando las Islas Canarias. Podrán participar todos. Los que fuimos a Islandia, los que se quedaron fuera en los castings y cualquiera que cumpla los requisitos. La verdad es que me encantaría poder seguir formando parte de esta magnífica Misión y, por ello, voy a seguir dándolo todo y demostrar el gran amor que tengo a mis islas.
Un saludo y suerte a todos,
Nuria Gutiérrez.

say no to winter blues

More than a mission

At first everybody seemed not to understand the great job that all the Ambassadors were doing in Iceland. Fortunately and thanks to the media, we have had the opportunity to show everyone that this is a unique advertising campaign. A campaign that no one did before and that is just a success.

We need to take into account that more than one third of the GDP of the Canary Islands comes from tourism. That is the reason why we needed an innovation project. But not any. An ambitious project that could improve the arrival of tourists to the Islands. And a project that could show them that here there is not only sun and beaches, but also many things to do. That is why we were offering the four quality stamps: wellness delight, volcanic experience, water sports experience and family welcome.

As one of the Ambassadors and I think I can also talk for my partners, I just feel really proud to be able to participate in such a unique initiative. Thank you all for giving us the opportunity to part of this mission.
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My own experience as Ambassador ;)

There are many who criticize what we have done in Iceland. I just want to explain what the mission is about and how was the experience of becoming one of the 100 Ambassadors of the Canary Islands. We were chosen from a group of 2000 people who wanted to be a part of the mission. It was quite easy. You only had to register in this site: www.compartetufortuna.com and write some recommendations about some interesting places in the Canary Islands which could not be found in a simple tourist´s guide.

All this initiative was made by the Government of the Canaries. It is a new marketing strategy known as “person-to-person”. It is a way of promotion that was never made before. In Iceland we had to look for people, and make castings for those who wanted to come to the Canaries for a week. That is, we had to choose a hundred of Icelanders who could then inform other people about the things that the Canaries have to offer.

At first, they could not believe it. But we did a great job to show that it was true and that we were working hard to make this happen. The mission was better as expected. I am just very proud of it.

By the way, in two week´s time it is going to be celebrated a huge meeting for the Ambassadors and those who also wanted to participate and made the castings. Hope to see you all there.